Fulham FC has extended its partnership with HiBob, developer of human capital management (HCM) platform Bob.
The West London club said HiBob will also become its official sleeve sponsor after a successful first year of using Bob across Fulham FC, Fulham Pier and Fulham FC Foundation.
The intelligent platform spans human resources, payroll and finance. Fulham said it delivers structure, clarity and connection across all internal departments – including the Academy, Foundation and executives – and all types of staff contracts.
The HiBob logo made its debut on the club鈥檚 third kit at the end of November as Fulham beat Spurs 2-1 at the Tottenham Hotspur Stadium.
It will also adorn the women鈥檚 first team kit.
鈥淔amily and community are at the heart of Fulham鈥檚 DNA, and HiBob鈥檚 people-first approach aligns perfectly with our values,鈥� said Fulham commercial director Jon Don-Carolis.
鈥淓xtending our partnership and welcoming HiBob as a principal partner is a natural next step in our shared journey, enabling us to continue building high-performing teams at every layer of the club.鈥�
growyze founders: How growing up in wake of Communism shaped us
Sophie Chesters, chief marketing officer at New York-headquartered HiBob, said: “We鈥檙e proud to be celebrating one year as Fulham FC鈥檚 HCM partner, a relationship built on shared values and a genuine belief in putting people first.聽
鈥淒uring this time, the partnership has grown stronger, rooted in the idea that connected teams and strong communities drive success both on and off the pitch.聽
鈥淎t HiBob, we call this ‘Bring me, win as we’ – creating spaces where people can be themselves and thrive together. We鈥檙e genuinely proud to stand alongside a club that leads with heart and represents values we deeply care about here at HiBob.鈥�