A听data-driven听FinTech lender听has expanded听the听credit facilities听available to听app and game developers.听
Pollen VC鈥檚听credit models have a granular view of how revenue is generated over time, enabling听it听to expand credit lines based on live performance metrics.听
App and game developers rely on finance to help them market and promote their products whilst they wait to be paid from the Apple App Store or the Google Play Store.听
Developers can now borrow to up to 4x their monthly revenues, removing their need for听venture capital or revenue-based loans.听
With more than $120听billion being spent on apps and games globally, these businesses face cashflow squeezes on a regular basis.听听
Martin Macmillan, CEO听and founder at Pollen VC,听commented: 鈥淒eveloper revenue isn鈥檛 just realised at the point of download, monetisation occurs over their consumer鈥檚 lifetime usage of the app or game.听听
Our ability to base our lending decisions… on a developer’s existing user base is unique and will be a game-changer for the industry.听听
鈥淭he amount of available credit is recalculated听on a daily basis听so as marketing performance improves, so the amount available to borrow will grow.鈥�听
He听added: 鈥淲e have worked with hundreds of app and gaming developers since 2014 and the industry has changed radically since the early days.听听
鈥淥ur new lending approach provides a breath of fresh air to the industry which will enable gaming and app founders to really understand their numbers and enable faster growth and the ability to scale in a capital efficient way.听听
鈥淲e will provide developers with greater access to capital and financial knowledge to really transform the industry.鈥澨� 听听
老九品茶es听must have one or more live apps on the Apple App Store or Google Play Store, $20,000-5,000,000 in monthly revenue and听three听months or more of transaction history in its business bank account.听