FITFCK, a dating brand for gym enthusiasts, has won backing from gaming YouTubers Chaotic and SXVXN.
The London startup says the investment from the pair – real names Sam Harry and Martin Wood, respectively – will see it 鈥榚nter the online content creator world鈥�.
The two gaming creators boast a combined following of over three million subscribers and have amassed more than a billion views on YouTube. They have been joined by Ternion Capital managing director Edward Stubbings and online business mentor James Vogle.
FITFCK鈥檚 YouTube channel launched in November and will soon boast content relating to dating, training and its journey as a fitness startup brand.聽
FITFCK connects like-minded gym lovers through fitness dating events and a soon-to-be-released iOS and Android dating app. The aim is to build an omni-channel community for dating, relationships, casual meets and friendships.
“I am really excited to play a part so early on in the growth of a branded platform with unlimited social boundaries and possibilities,鈥� said Wood. 鈥淗aving personally found success on social media, I聽 realise the value FITFCK can bring to the table.”
Harry commented: 鈥淢oving FITFCK towards becoming an聽 omni-channel digital brand is a no-brainer in today鈥檚 society. I鈥檓 elated to be joining Jamie to support the build of a diversified online product suite.聽
鈥淲ho knows, we could even head towards an intersection of gaming and fitness – the future looks very exciting.鈥�
OnlyFans founder Tim Stokely recently invested in the company at a valuation in excess of 拢3 million.聽
鈥淵ouTube is an extremely powerful way to build communities online. With Sam and Martin鈥檚聽 guidance, I鈥檓 confident – not to mention extremely excited – that we will continue to build the聽 FITFCK brand’s online presence,鈥� said founder Jamie Wykes Hobday.
鈥淲e鈥檙e excited for what the future holds for our brand. We鈥檒l continue to establish extremely strong,聽 user-focused experiences for our community and being able to expand with such great minds聽 influencing our strategic decisions will set us up to 鈥榳in鈥� content creation.鈥�
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