Growth Capital Partners has invested in award-winning visual effects business Electric Theatre Collective (ETC).
ETC is a globally renowned visual effects (VFX) and animation company providing post-production services.
Its creative and technical expertise is highly valued by its clients which include some of the world鈥檚 largest brands such as Apple and Coca Cola.
Kirsty McDonald, partner, and James Handley, director, of GCP, said: 鈥淓TC is a very special business. Its people, culture, world class creativity and craftsmanship, and artist-focused proprietary technology platform, underpin ETC鈥檚 unrivalled reputation for delivering outstanding work for its clients, including on their most high-profile and challenging projects.
鈥淚t is a privilege to become part of the future of ETC. We鈥檙e extremely excited to be partnering with the team.鈥�
Jon Purton, CEO of ETC, added: 鈥淧artnering with GCP is an important moment and marks the beginning of the next chapter for ETC.
鈥淲e chose GCP as our partner because of their style and track record, they share our culture and our values.
鈥淚t was clear from early interactions that they believed in our strategy and will be able to support us with our plans for ETC鈥檚 future.鈥�
As a leader in its market ETC has received multiple industry awards including; three Cannes Lions, Animation Company of the Year at CICLOPE Festival, and a D&AD Black Pencil (the first for a VFX provider in D&AD鈥檚 61 year history).
GCP and ETC鈥檚 partnership will support the business in continuing growing its status as a highly respected and leading firm in the industry and to further expand the global presence from its base in London to North America and Europe.