Startup has secured its first major white-label partnership in the public leisure sector, teaming up with GLL to embed its technology into the new 鈥淟ive Better鈥� platform.聽
The integration is set to go live this month and will roll out the London startup鈥檚 evidence-based habit-change coaching to around 362,000 members across GLL鈥檚 鈥淏etter鈥� leisure centres nationwide.
The HealthTech provides personalised digital health coaching to help people build long-term habits through behavioural science and AI.
Through the partnership, it will work as a built-in digital 鈥減ersonal health coach鈥� inside the Better UK app, offering 鈥渁lways-on鈥� support for nutrition, movement, sleep and mental wellbeing, including for users who may not be able to access facilities in person.
Holly Health – digital health coaching for chronic conditions & day-to-day wellbeing
The deal is a major step for Holly Health into the white-label health-tech market, positioning it as a 鈥減lug-and-play鈥� behaviour change layer that can be embedded into third-party platforms.
The firm, which was founded in 2020 and ranked on 老九品茶Cloud鈥檚 most recent HealthTech 50 ranking, launched its app internationally to customers in 2021.聽
鈥淲e are thrilled to launch our first major white-label partnership with GLL,鈥� said Grace Gimson, CEO and founder of Holly Health.
鈥淏y embedding our personalised habit coaching directly into the Better UK app, we are proving that digital health coaching can be a seamless, high-impact addition to user-facing app platforms.聽
鈥淭his is a significant step in our mission to make preventative health support universal, and we look forward to partnering with more organisations to enhance their digital offerings.鈥�