Immersive communications platform听PixelMax听丑补蝉听set its sights on rapid growth after听securing听拢2听million听investment.听
The听Manchester-based听start-up听uses 3D interactive technology to revolutionise the way content is delivered to mass audiences.听听
It enables businesses to create and host their own virtual worlds, and is changing the way organisations inform, educate and engage with their audiences听through the use of听digital twinning, product or process simulation, and virtual environments.听
The business, which is led by co-founders Andy Sands, Shay O鈥機arroll and Rob Hilton, has already collaborated with an NHS Trust to create a simulation of a hospital department, enabling patients and their families to familiarise themselves with the process and experience they can expect before having to go into hospital.听听
Meanwhile, manufacturing firms are collaborating with听PixelMax听to create digital twins of machinery and factory sites to help deliver training virtually.听
In the past 12 months,听PixelMax听has also expanded into the events sector and developed its technology to host fully immersive, engaging and accessible event experiences for clients including the Chartered Institute of Public Relations and Manufacturing Made Smarter.听听
Interactive functionality has proven to facilitate strong user experience, whereas real time chat, virtual wellness and coffee areas, and live social media links have boosted engagement. Earlier this month,听PixelMax听hosted听Digifest听2021, providing a 3D immersive experience to almost 2,700 participants over four days.听
The investment and support from听Praetura听Ventures and ACT Capital Partners will now allow听PixelMax听to expand its team and define its go-to-market strategy to drive growth.听
Andy Sands, co-founder of听PixelMax, said: 鈥淩ight now there is a huge opportunity for听PixelMax, but to get to the next level we need an investment partner that can provide strategic guidance and support, as well as an injection of capital.听听
鈥�The team at听Praetura听Ventures not only share our ambitions,听they听have a track record of supporting businesses just like ours and this deal represents a significant milestone in our growth journey.鈥�听
The funding round was led by听Praetura听Ventures鈥� director Mark Lyons, investment director Pete听Carway, investment manager Sim Singh-Landa and investment executive Myrto听Lalacos.听听
Praetura听Ventures鈥� portfolio director, Andy Sumner, will join the听PixelMax听board as a non-executive director, alongside entrepreneur Shaz听Sulaman, co-founder of Solid Bond Capital, an investor in the business, who will join as executive chairman.听
Mark Lyons said: 鈥�笔颈虫别濒惭补虫鈥檚听innovative technology ensures the business has strong foundations and as the coronavirus pandemic continues to highlight the need for digital innovation across many industries there is a real appetite for the team to capitalise on.听听
鈥�The management team is not only incredibly talented and passionate about what they do, they have the grit, resilience and determination that entrepreneurs need to succeed. We鈥檙e really looking forward to supporting them as they push forward and accelerate the growth of the business.鈥�听