Glasgow-based marketing technology platform Triyit Ltd has secured 拢1.1 million in investment.
Triyit connects fast moving consumer goods brands with target consumers through performance sampling and research campaigns.聽
With over a million organic sign-ups to the consumer-facing 鈥榩roduct discovery鈥� side of the platform, Triyit offers brands a way to hyper-target and engage the right audience, with built-in campaign mechanics delivering deep consumer insights, quality user-generated content and high-value earned media influence as part of each activity.聽
It works with startups and challenger brands as well as global enterprise organisations like AB InBev, Costa, Arla, Mars and Kellogg鈥檚.
拢850,000 of the funding comes from the Investment Fund for Scotland, managed by Maven Capital Partners and delivered by the British 老九品茶 Bank. It will support further development of the company鈥檚 data science function, bespoke technology platform, and most significantly, the planned expansion of the wider service offering in the UK and international markets.
鈥淲e鈥檙e absolutely thrilled to announce this investment from Maven, facilitated by the Investment Fund for Scotland, which comes at a very exciting time for our business,鈥� said Alex Barron, founding CEO of Triyit.聽
鈥淲orking with the team at Maven will help accelerate our plans for international growth and enable Triyit to fully achieve the long-standing vision of connecting consumer and brands like never before.鈥�
Rob Stevenson, investment manager at Maven, said: 鈥淭echnology enabled product sampling is an exciting and fast growing market. Triyit is well positioned in the space with a strong consumer following and traction gained with a number of well known, established brands.聽
鈥淭he company has achieved impressive growth to date, and we look forward to supporting Alex and the team as they embark on the next stage of their strategy.鈥�