IMRO, the Irish-based, international performing rights organisation, has announced a partnership with Audoo, the music recognition technology company on a mission to revolutionise public performance royalty distribution.聽
鈥檚 unique Audio Meter鈩�, backed by the likes of Sir Elton John and ABBA鈥檚 Bj枚rn Ulvaeus, will be implemented as part of a trial programme in a selection of public spaces such as caf茅s, bars, restaurants, and retail locations across Ireland.聽
This will help enhance existing reporting mechanisms used by IMRO to promote increasingly accurate and transparent breakdown of royalty distributions to music creators, by recognising background music being played and reporting the data back to IMRO.
The Audoo Audio Meter鈩� is designed to be GDPR-compliant and uses smart plug-in technology to securely track and report the music being played in quasi real-time. Audoo, which led our MediaTech 50 ranking this year, is a privacy-first technology with no language processing on the device, meaning it focuses solely on capturing music data.
Audoo鈥檚 Audio Meters鈩� are being installed in a number of urban areas initially; plans are in place to expand the rollout of Audoo鈥檚 technology across Ireland in all business types.聽
The partnership highlights Audoo and IMRO鈥檚 joint vision to support and empower music creators. The initiative will also support IMRO in further refining the global benchmark for music royalties; improving distribution efficiency, for IMRO鈥檚 25,000 global songwriters/composers and, music publisher members.聽
Sean Donegan, IMRO Chief Commercial Officer said: “We continuously invest in new technologies and services to ensure faster and more accurate royalty payments, providing the best service to our members.聽 This partnership with Audoo adds another layer to our advanced technological tools and music usage data, ensuring our distributions are as precise as they can be.
鈥淭his initiative underscores our commitment to expand and maximise the collection and distribution of music royalties through innovation and the empowerment of music creators.鈥�
Ryan Edwards, Audoo founder and CEO, said: 鈥淧artnering with IMRO signifies a pivotal moment in the evolution of public performance royalties, offering benefits to creators, performers, rights holders, and licensees. It promises an enriched experience for customers by bringing the joy of music to public settings.聽
鈥淪eeing the success of what our technology can do for other markets, we鈥檙e very excited to stand alongside global leaders such as IMRO and support the fair distribution of royalties for artists.鈥�