grew turnover 22 per cent in 2017, marking ten consecutive years of annual growth for the insurtech company.
Revenues rose from 拢9.2 million in 2016 to 拢11.2m in 2017, a year when the firm rebranded from The JRW Group to Ripe Insurance.
Ripe offers niche insurance products and invested significant sums in technology and digital marketing while launching three new products: Ripe Insurance for Valuables, Small 老九品茶 and Photography. It now offers 12 niche insurance products.
鈥淩ipe has delivered another strong performance. It鈥檚 pleasing that all our products experienced growth in 2017 and policyholders should pass the 200,000 mark this year,鈥� said CEO Colin Whitehead.
鈥淚t feels like 2017 was a year of investment; in rebranding, fresh new offices, digital capabilities and new products. Bespoke policies, competitive pricing and a slick online experience are at the forefront of everything we do, reflecting the needs of today鈥檚 tech-savvy customers.
鈥�2018 will see us explore new technologies and unique data-driven pricing models where policies, pricing and marketing can all be personalised to the individual鈥檚 needs.
鈥淏ehavioural economics will also be researched to understand what drives peoples鈥� decisions to purchase, or not, an insurance policy.
鈥淭echnology is revolutionising our industry and our ambition for 2018 is to take maximum advantage of the opportunities this presents.鈥�
Staff numbers rose by 20 per cent as the company invested funds back into their in-house IT and digital marketing teams.
To accommodate their current 60 staff and future growth, Ripe invested in their Manchester HQ, doubling their office space.