Vypr has appointed Sam Gilding as international chief revenue officer as the Manchester-based product intelligence platform expands in new markets.
In April, Vypr – star of our recent MarTech 50 ranking – raised a further 拢4m from specialist private equity firm YFM, taking combined investment to date to over 拢13m. This funding is accelerating Vypr鈥檚 expansion into international markets and adjacent sectors.聽
The investment followed the recent expansion of services into the US, Australia, and new European markets.
Gilding, previously sales & marketing director, joined Vypr in 2020, with annual UK new business sales having quadrupled in that time. In his new role, he will head up the international team as the business expands its customer base in new markets.聽
He is joined by two senior internal promotions for lead business development managers for global markets, and a further two external hires dedicated to international growth.
MarTech 50 – UK’s most innovative marketing technology creators for 2025
鈥淲e鈥檙e at a critical stage of growth where it鈥檚 essential we have the right people in place to achieve our plans,鈥� said Gilding.聽
鈥淥ur international expansion is underpinned by our team鈥檚 deep-rooted retail industry knowledge and the insight we have from supporting global brands and retailers like Kraft Heinz, Red Bull, and Starbucks.聽
鈥淥ur strategy is to promote from within our brilliant team and bring in those with new skills that will propel us forward.鈥�
One of the external hires is Josh Leung, recently appointed as demand generation specialist for global markets. Leung has worked across a variety of marketing functions for Software as a Service (SaaS) businesses including BrightHR, with experience spanning lead nurture, digital acquisition, and campaign strategy.聽
He said: 鈥淭his is the perfect role for me as I have previously led a team to deliver growth strategies across the UK, Ireland, Australia, New Zealand, and Canada. It鈥檚 such an exciting time to join Vypr and I鈥檓 looking forward to working on the frontline of our international expansion.鈥�