An eCommerce firm which describes itself as 鈥榯he internet鈥檚 department store鈥� has been acquired by Klarna.
London-based Nuji curated millions of products upon its platform, which had social and gamification at its core.
The site will now close and its technology and team join Swedish 鈥榖uy now, pay later鈥� platform Klarna, Europe鈥檚 most valuable privately-held FinTech.
With 85 million shoppers, 200,000 retail partners and one million transactions per day, Klarna offers a wide range of products and services within payments, social shopping and personal finances.
Nuji was founded by Anton Meryl Nithianandan, Dean Fankhauser and Vincent Thome.
鈥淭he team has loved building a platform which helped millions of shoppers discover, curate and shop the best fashion and lifestyle products from across the web,鈥� a statement on the Nuji website read.
鈥淎longside great search and recommendation technologies, easy filtering, beautiful curation and inspiring content, we brought together over 5,000,000 items and 10,000 designers from the best online stores, brands and boutiques.
鈥淲e are so pleased to have connected our amazing community with so many retailers, large or small.
“We want to thank all our users, curators, partners and retailers who have supported us along the way鈥� you鈥檝e all made Nuji such a special place.鈥�