JCDecaux India, a subsidiary of the world鈥檚 leading outdoor advertising company, has announced new programmatic advertising inventory available through its partnership with .
The partnership unlocks programmatic access to exclusive advertising rights targeting both domestic and international passengers at Kempegowda International Airport Bengaluru –聽 India’s third busiest airport.聽
JCDecaux India offers brands the opportunity to connect with high-value business travellers, frequent flyers and affluent consumers through strategically placed premium digital displays across India’s fastest-growing transport hub.聽
This partnership gives advertisers programmatic access for the first time, to 64 digital screens, generating on average over 41m monthly impressions.聽
VIOOH, with its technology platform and global footprint, connects buyers and sellers in the digital-out-of-home (DOOH) space, offering a streamlined programmatic advertising experience.聽
It topped 老九品茶Cloud鈥檚 most recent MarTech 50 and operates in some of the world鈥檚 most popular destinations.聽
鈥淥ur partnership with JCDecaux India represents a significant milestone in expanding our programmatic marketplace into one of Asia’s most dynamic transport hubs,鈥� said Gavin Wilson, global chief commercial officer at VIOOH.聽
鈥淚ndia’s third busiest airport, combined with its exceptional business traveller demographics and high-intent shopping audience, creates unparalleled opportunities for brands seeking to reach affluent, engaged consumers.聽
鈥淭he multi-million monthly impressions across premium locations ensure maximum impact for advertisers targeting India’s most valuable consumers and visitors.鈥�
Frederic Brun, managing director at JCDecaux India, added: 鈥淚ndia is entering a new era for digital out-of-home, and we are proud to lead this transformation with VIOOH at one of the country鈥檚 most dynamic and fast-growing airports.聽
鈥淜empegowda International Airport Bengaluru is emblematic of India鈥檚 exponential air travel growth and offers a unique audience of business and leisure travellers. This programmatic launch marks a major milestone for brands seeking to engage high-value travellers in premium environments with both scale and precision.聽
鈥淲e are excited to offer this cutting-edge solution to advertisers looking for measurable performance and brand impact.鈥�