A series of deals has led to the creation of a new technology platform for the PR and communications industry.
Silicon Valley-based Symphony Technology Group has acquired the Kantar Reputation Intelligence business from London-headquartered Kantar.
It has also snapped up London firm PRgloo and California-based Onclusive, bringing the three companies together under the name Onclusive.聽
Kantar Reputation Intelligence is Europe鈥檚 largest media monitoring and analysis provider, while PRgloo has built a media relations and workflow management platform and Onclusive is an expert in AI technology and data science.聽
鈥淲e鈥檝e always admired each other鈥檚 strengths and we鈥檝e increasingly teamed up on programmes to help solve clients鈥� needs,鈥� said Petra Masinova, chief commercial officer of the new company.聽
鈥淭oday we accelerate our natural evolution to become one company, amplifying our strengths and supporting our clients with leading insights, technology and expertise together under one roof.鈥澛�
Dan Beltramo, chief innovation officer, added: 鈥淚t brings us scale and ambition for global leadership.鈥澛犅�
Onclusive will serve more than 9,000 clients, including many of the world鈥檚 biggest brands, across 130 markets. The company has over 1,100 employees based in the UK, USA, Ireland, France, Italy, Spain, Germany and Australia.聽聽
Managing director at STG, J.T. Treadwell, said: 鈥淟ast year STG made clear its intention to create a market leading insights and software company through the proposed acquisition of Kantar Reputation Intelligence.聽
鈥淐ompleting that acquisition is a major first step and the additional capabilities brought by Onclusive and PRgloo widen the scope of our commitment to providing best-in-class solutions for PR and Communications teams, both now and in the future.鈥澛�
Marcus Gault, UK & Ireland MD, added: 鈥淥ur clients were our matchmakers 鈥� they told us they wanted one trusted partner to help them access and integrate our combined best-in-class services.聽聽
鈥淲e listened and from today Onclusive will help every client 鈥� from small enterprises to multi-national public and private organisations 鈥� shape, manage and evaluate their communications strategies.鈥�