鲍辫迟颈尘别听鈥撎�a听free app that presents expertly curated five-minute Knowledge Hacks of the world鈥檚 best books, courses, and documentaries 鈥� has raised an听拢11.5听million听seed round to bring its platform to more users globally.听听
Founded by serial entrepreneurs Jamie听True and Jack听Bekhor听with former YouTube and Facebook executive Patrick Walker,听Uptime听was created听鈥渢o empower people to gain easy access to the world鈥檚 best ideas and thrive in a fast-changing world鈥�.听
The free app, which counts听Sir Terry Leahy, former CEO of Tesco, as an investor,听uses a combination of听advanced machine learning and human curation to identify only the very best books, courses, and documentaries from the most reputable sources, ranging from the New York Times bestseller list to the most relevant courses and Academy Award-winning documentaries.听
The essence and actionable insights of knowledge from these sources are then distilled into five-minute 鈥楬acks鈥�. Each one is designed to keep users informed, entertained and inspired while saving them time, effort and money.听听
Uptime is available on the Apple听App Store now and will be live from 22nd February on the Google Play Store.听
Uptime鈥檚 visual story Hacks are presented听as fun, engaging and shareable snippets consisting of a unique mix of text, photos, videos, audios, and animations. Presenting the knowledge and information in this way makes it easier to digest, remember and share.听听
Scientific听research has found that people remember 10% of what they read, 20% of what they hear and 30%听of what they see 鈥� but when information is presented in a way that combines these, as Uptime鈥檚 visual story hacks do 鈥� the retention rate averages 50%.听听
At the end of each Hack, the user is听presented with the option to buy the book, watch the full documentary or sign up for the course from the original source.听听
In this way Uptime creates additional distribution opportunities for authors and content creators, giving them another way to reach new听audiences and markets.听听
鈥淎t a time of unlimited access to听information, we all need a place for safe, curated knowledge. On Uptime there is no fake news, there is no doom scrolling, there is no fluff,鈥� said听co-founder Patrick Walker.听
鈥�We only select sources of knowledge and make recommendations with fresh perspectives from authors and creators our听users can trust, and on topics which matter most to them.鈥澨�听
You can now invest in Thrillz – the platform connecting fans with celebrities
Oobah听Butler, journalist and author听of How to听Bullsh*t Your Way to Number 1, added: 鈥淢y brain has turned to bad spaghetti over the past year. Too much sauce; not enough sustenance.听听听
鈥�Discovering Uptime has been great for me. Distilling books and schools of thought so I can get to the heart of it and听understand it. Better yet, my mom loves that people are getting my听bullsh*t advice by reading my book on Uptime.鈥�听
Investor听Leahy,听who also invested in True and听叠别办丑辞谤鈥檚听last venture, LifeWorks, said:听鈥淭here鈥檚 a lot of hyperbole in the world of investment, with apps and services being described as the 鈥榥ext big thing鈥�, but when it comes to Uptime, I truly believe Jamie, Jack, Patrick and听their team are building the future of learning and knowledge hacking.听听
鈥�From the team鈥檚 mission to enrich people鈥檚 lives with knowledge, to the combination of advanced technology and the unique way hacks are presented, I knew straight away that this is an investment听that I wanted to make.鈥�听
The funding will be used to reach new听audiences, expand product development and scaling the content library.听听
At launch, Uptime will offer more than 1,500 Knowledge Hacks from books, courses and documentaries with more titles added every week. At launch, Uptime鈥檚 app is free to use and is available听to download on the Apple听App Store.听听