Technology businesses are all facing the same challenges. According to Digital Kungfu鈥檚 research, 89% of B2B technology businesses say that demand/lead generation is important to their companies.
The problem is that despite this, 47% say they don鈥檛 generate high-quality leads, 32% struggle to produce a high volume of leads, and 31% don鈥檛 get sufficient ROI from lead generation campaigns.
鈥淲e developed to help technology companies remain relevant in terms of pipeline generation through skills upliftment, training and digital enablement,鈥� explains Matt Brown, CEO of Digital Kungfu and the online coach of the Pipeline Generator skills accelerator.
is a proprietary digital learning course designed to empower any business with the means to design and deploy a market-making pipeline generation campaign in the B2B space.
Digital Kungfu delivered over 拢236 million in sales qualified pipeline in less than 12 months. Off the back of this success, the company made the decision to open up its highly valued intellectual property (IP) and knowledge capital to B2B companies who need to generate high quality leads for their business.
鈥淲e don鈥檛 deliver results by accident,鈥� says Brown. 鈥淲e鈥檝e developed a proven proprietary toolbox that allows us to build real, sales-ready pipelines that our customers can use to close deals and increase their revenue. We鈥檝e packaged our knowledge and processes into an online workshop that will give individuals, teams and technology enterprises the tools they need to improve and accelerate their sales results.鈥�
Technology businesses can now become lead gen experts
According to Brown, Pipeline Generator is not just another online course. It鈥檚 a look inside the demand generation engine room that Digital Kungfu has created to deliver exceptional results for some of the world鈥檚 biggest tech brands.
鈥淥ur experience in this market has shown us that technology businesses are excellent at building and deploying solutions that empower B2B businesses to become more efficient, productive and make smarter, data-driven decisions. What they aren鈥檛 as good at is creating deal opportunities because that isn鈥檛 their area of expertise. Pipeline Generator changes that,鈥� says Brown.
鈥淚t empowers technology businesses with a clear, practical and easy to follow 鈥榟ow to鈥� guide that is proven to successfully take any product or solution to market digitally and generate sales qualified pipeline in days, not months.鈥�
One lead gen to address all sales pipeline needs
The learning program modularised, with four modules that cover Storytelling Pipeline Generation, Pipeline Generation and Conversion, Data Acquisition Platforms and Commercial Planning, and includes an extensive resource library of bonus material as well.
It鈥檚 a video-based skills development program that is completely practical, and upon completion teams will be able to define the most compelling story for their target market and create a unique pipeline generation; discover why their sales funnels are not converting and how to convert leads into quantifiable deal flow; select pipeline generation platforms that deliver ROI and learn over fifty critical data points that must be managed in any successful pipeline; and learn how to predict the future performance of pipeline using real market data.
鈥淲e鈥檝e built this course to address every aspect of sales pipeline creation and management,鈥� concludes Brown. 鈥淲e believe that it鈥檚 more important than ever to drive economic growth. Technology companies that have the tools to reach their customers will not only grow their own revenue, but, through their solutions, they鈥檒l support the growth of their customers as well.鈥�
The skills accelerator is giving away the first two videos for free and users can access the program .