A listed SaaS provider of an all-in-one customer experience and data has acquired US-based Social Snowball Holdings, Inc for 拢25.5m.
Social Snowball, a US-based influencer, affiliate and referral marketing platform for eCommerce brands, has been snapped up by London-headquartered Dotdigital.
The company has over 1,500 active subscription-based customers, including G Fuel and Blume.聽
Dogdigital says that the acquisition adds to its capabilities in the fast-growing influencer, affiliate and referral marketing segments.
Social Snowball is available through Shopify with over 1,500 active subscription-based customers, including G Fuel, Blume and True Classic, strengthening Dotdigital’s Shopify channel partner foothold.
The deal comprises an initial cash payment of 拢14.5m and an earnout, dependent on performance, of up to 拢11m.
Social Snowball aims to help businesses increase revenues and expand their reach, build trust and drive measurable results, all without significant upfront marketing spend.
The company, which is headquartered in Miami, automates the entire process, from onboarding through to tracking and payout from a single dashboard.
lt was founded in 2020 by Noah Tucker, who will remain with Dotdigital and continue to lead Social Snowball from its base in the US.
The acquisition comes after the business reported a 200% revenue increase for 2024, with turnover rising to 拢2.2m.
Dotdigital, meanwhile, has been listed in London for over 14 years and has a market cap of 拢220.8m.
Its share price has recently dipped, falling from 80.6p to 71.95p in the last month. However, this is a stark increase from when its shares were trading at 8.75p upon its initial float.
鈥淲e are excited to be joining forces with the Dotdigital team,鈥� said Tucker. 鈥淲hat sets Dotdigital apart is the group’s clear strategic vision, strength of product offering and a culture that deeply aligns with our own.聽
鈥淔rom the onset, it was clear that this was the right fit for both our team and our customers. I look forward to working together and helping more customers increase revenues, expand their brand awareness, boost engagement and drive growth.鈥�
Milan Patel, CEO of Dotdigital, added: 鈥淭his acquisition marks another milestone in our customer experience and data vision.聽
鈥淪ocial Snowball brings a highly complementary asset to our product portfolio, enhancing our market position as a one-stop-shop for seamless, cross-channel marketing automation and creating valuable cross-sell opportunities.
鈥淎gainst an evolving landscape, we are seizing the opportunity with innovative technologies to help enterprises adapt quickly, personalise at scale, and build trust with their customers through authentic, data-driven engagement.聽
鈥淲e are delighted to welcome Noah and his team to the Dotdigital family, and we look to the future with confidence.鈥�