Many people don鈥檛 realise that fundraising platforms take a cut of the money raised says Kieron James, founder of Manchester-based non-profit fundraising platform Wonderful.
James discusses the issue in our podcast ahead of the company鈥檚 inaugural Wonderful Week, a virtual fundraising drive which runs from 2nd-10th September. All profits from the week raised through non-profit聽Wonderful will go to the charities.
鈥淧eople are surprised to see how much is taken out when they give to charity,鈥� says James.
鈥淔or example, if someone is training for a聽marathon the last two miles, which are very tiring, aren鈥檛 going to charity at all.鈥�
The company ensures that all money raised goes to charities through enlisting the help of corporate sponsors.
However this means there is little available for a marketing budget, so has launched Wonderful Week as a way for fundraisers to get involved no matter where they are and what they want to do.
鈥淚t鈥檚 not just about running and cycling or swimming 鈥� you can do pretty much anything you want and it doesn鈥檛 need to be a formal charity event,鈥� says James.
鈥淲e don鈥檛 have the budget to put on the Great North Run, for example,聽and my daughter in Paris聽can do a 50 mile聽walk around the city during the聽week.
鈥淲e鈥檙e not only trying to raise awareness of doing wonderful things but put a date in the calendar to raise awareness of what we鈥檙e doing.鈥�
Hear about the celebrities involved in the week and the craziest fundraising activity that鈥檚 taking place in the podcast.