Growing Manchester-based LegalTech Blume has acquired lead generation company Claims.co.uk.
The acquired company is based in Belfast and has built a strong reputation in the sector, with the move marking a significant milestone for Blume.
The acquisition presented 鈥渁n ideal strategic fit with Blume鈥檚 business and people鈥� according to Blume鈥檚 CEO, Alex Kenny.
鈥淥ur marketing collective has expanded significantly over the last six months, and we鈥檙e expecting double digit growth again next year. Ensuring we can deliver the right number of the right quality cases is key to making that level of growth a success for our collective鈥� he continued.
鈥淲hile we generate the majority of our leads ourselves, we鈥檝e been really impressed by the Claims.co.uk team, both with the quality of their leads, the return on spend for the collective, and their considerable marketing experience in the sector.鈥�
Under the arrangement, both companies will continue to operate as separate entities.聽
Claims.co.uk will maintain its brand and its facilities in Belfast and continue to be a supplier to Blume as well as others; and the current leadership team led by MD and Founder, John Quail, will remain.
Quail added: 鈥淛oining Blume marks an exciting new chapter for us. We鈥檝e supplied marketing collectives with high quality personal injury enquiries for over a decade and Blume鈥檚 contact centre performance, use of data, and passion for client care has been particularly impressive to us.
鈥淚t will allow us to grow the business alongside Blume鈥檚 own panel growth, while providing the added resources and benefits that come with being part of a larger group, and our clients will benefit from the new combined business capabilities.鈥�
Blume, a customer acquisition specialist for the legal sector, has seen a continuous period of growth over the past few years and the acquisition is Blume鈥檚 first under the leadership of Kenny, who took over the reins from Dez Derry just over 12 months ago.聽
K3 Advantage supported Blume during the acquisition with financial and tax due diligence and data-driven advice.