Manchester-based product intelligence platform Vypr has announced further expansion of its international offering.
The business, which provides global brands with quick and actionable consumer insight to either help bring successful new products to market or to improve their current ranges, now offers access to consumers in Europe鈥檚 five largest markets 鈥� Germany, the UK, and France, plus new reach in Italy and Spain.
Vypr have said that the extension of its consumer community into Italy and Spain will support brands already selling to either of these markets or assessing market fit.
Both countries represent a significant opportunity for brands. Italy, Europe鈥檚 fourth largest economy at over $2tn, ranks tenth globally for total market research spend at $0.7bn annually. Spain, Europe鈥檚 fifth largest economy at more than $1.4tn, ranks eighth for total market research spend at $1.4bn annually.
The European expansion builds on Vypr鈥檚 recent launch of consumer insights for the Australian and US markets. Vypr鈥檚 international capability also spans Poland and South Africa.
Chris Williams, CEO, said: 鈥淥ur international strategy reflects where we see the greatest opportunity to support our customers鈥� growth and where we see strong new business potential for our unique approach. Bringing Italians and Spaniards into our community means brands can now gain deep data-driven insight into consumer behaviour and intent in these leading Mediterranean economies.
鈥淪panning several key global markets, we have this year established ourselves as the world’s leading product intelligence platform and plan to continue bringing new markets online in 2025.鈥�
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The firm, which featured on our MarTech 50 list, claims to differ from conventional consumer market research and survey providers. It helps businesses to understand their target consumers faster and better through its in-depth knowledge of every respondent.
Rooted in behavioural science, this method is said to provide more tailored and accurate insights from targeted demographics and ensures Vypr鈥檚 customers can more accurately refine their existing and new products and services.