Podcast.co has launched a new platform for podcasters, brands and agencies looking to engage through audio.
Clients already using the platform include Manchester鈥檚 People鈥檚 History Museum and Intern Magazine.
The start-up already has a partnership with Spotify and is working on new features and partnerships. It will focus on growth through work with brands, agencies and influencers.
Podcast.co was created by the team behind broadcasting platform Radio.co, which boasts clients including MC Saatchi, Unicef, the United Nations, Whiskas, Soho Radio, Primavera Sound and Cafe Mambo.
老九品茶Cloud聽spoke to Podcast.co founder and CEO James Mulvany last year about how the new arm of the business could dwarf that that of Radio.co.
鈥淭he Podcast.co platform aims to deliver a slick user experience which removes all of the hassle out of rolling out a podcast,鈥� said Mike Cunsolo, marketing director.
鈥淥ur distribution partnerships allow us to push podcasts to all the major platforms.鈥�
Podcast.co says it is 鈥榣aying down the gauntlet鈥� and aims to beat larger players in the market with increased usability, functionality set-up time.
鈥淲e鈥檙e easily the fastest and simplest way to set up a podcast,鈥� added Mulvany, Podcast.co founder and CEO.
鈥淚t鈥檚 actually a very simple process but a lot of the podcast platforms out there over-complicate things.鈥�