Swedish tech company聽Wiraya has appointed a new CEO.
Johan Jardevall will be taking over from Oskar Klingberg, who held the positon for almost eight years.
The company is one of the fastest-growing marketing tech SaaS companies in Europe, with offices in Stockholm, London, and Malta.
Jardevall recently served as chief sales officer at EPiServer after working for digital agency Valtech, where he founded and grew the agency to become a NMA top 100 UK digital agency in two years.
鈥淲iraya has proven to be in the forefront of creating human, yet automated customer interactions to large brands鈥� customers,鈥� said Jardevall.
鈥淭he demand for automation, personalisation and smooth digital customer interactions is increasing all over the world.
鈥淭his is the perfect time to join them and I鈥檓 very excited to take Wiraya into the future.鈥�
Founded in 2008, Wiraya is a 鈥榤anaged mobile customer activation鈥� software that seeks to improve brands鈥� customer experience KPIs. It uses data-driven insights to generate voice, text and mobile messaging to inspire action from customers.
The artificial intelligence firm was聽previously awarded 鈧�2 million in innovation grants by the European Commission.
The company uses AI to predict and adapt when, what and how to communicate with each customer and enables personalised automated customer dialogues.
鈥淚鈥檓 extremely excited to bring Johan Jardevall on board,鈥� said Gustav Lagercrantz, founder and chairman of the board of Wiraya.
鈥淗e has a strong track record of achieving rapid growth and a deep passion for marketing technology and digital customer experiences.
鈥淗e is the right leader for Wiraya as we continue to scale and expand our global reach.鈥�