A London-based ad measurement platform has closed a 拢420,000 pre-seed funding round to scale its business.
Paapi, whose initial round was 20% oversubscribed, is looking to give brands a clear and independent view of cross channel advertising ROI, without relying on the platforms 鈥榤arking their own homework鈥�.聽
It offers a solution connecting spend to performance across channels, campaigns and creatives.
The round was led by SFC Capital and the funding will also be used to attract more brands.聽
Early traction for the company includes successful pilots with direct to consumer brands looking for an alternative to legacy attribution tools that lack transparency and actionability.
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鈥淲e鈥檙e building a future of ad measurement that marketers can trust,鈥� said Dan聽Hesmondhalgh, CEO and co-founder of Paapi.聽
鈥淭his investment enables us to drive greater precision measurement and enhanced modelling, to scale adoption among brands seeking performance without the guesswork.鈥�
Edward Stevenson, investment executive at SFC Capital, added: 鈥淧aapi is solving a real and growing problem.
鈥淲ith a strong technical team and a clear vision, they are well-positioned to redefine how advertisers measure success in a privacy-compliant way. We’re excited to support their journey.鈥�
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