Sustainable grocery delivery service聽Modern Milkman聽has appointed Anwar Sultan as Chief Growth & Commercial Officer.
Sultan joins from Ello Group, where he led digital and strategy. 聽Prior to that he worked at THG.
The Modern Milkman recently raised 拢50m in Series C funding and Sultan has been recruited to drive the UK and global business.
In response to the job announcement, co-founder Simon Mellin posted on LinkedIn: “Welcome to the team. Excited to see what we can achieve this year.鈥�
Mellin was inspired to set up The Modern Milkman after he and three friends watched an episode of Sir David Attenborough鈥檚 cult BBC series聽Blue Planet.
The entrepreneur comes from a farming background and was shocked at how single use plastics were killing animals and choking the environment.
The company witnessed 1,000% growth in 2020 as their mission to reuse packaging and deliver fresh ways for consumers to shop ethically and sustainably resonated with the public.
Founded in Colne, Lancashire, The Modern Milkman has reinvented the traditional milk round through an easy-to-use app 鈥� using data and analytics to map out milk rounds, assess demand and reduce waste through its delivery of fresh grocery products.
EnviroTech 50 star Modern Milkman backed by Praetura Ventures
They鈥檝e already made waves by saving over 50 million plastic bottles from landfill.
The Modern Milkman, which recently partnered with LegalTech startup Summize聽and was fifth on our聽EnviroTech 50聽ranking, will use 聽the Series C funding to increase research and development into new product innovation, pioneering technologies and achieving UK-firsts 鈥� all whilst supporting global expansion strategies.