A Munich tech firm says it is to 鈥渄ouble down鈥� on expansion in the听UK after securing a base in London.听
Ryte, a听website quality management platform, has raised听鈧�6.5 million听growth funding,听led by UK Investor Octopus Investments,听to听expand听鈥渁ggressively鈥澨�on these shores.听
It helps more than 1,500 companies and partners in more than 50 countries to听continuously monitor and optimise their website鈥檚听performance. Its clients include听BMW, Allianz and Boston听Consulting Group.听
Currently听the UK market accounts for roughly 10% of the听Ryte听client base but the plan is to increase this听rapidly.听
鈥淭his new investment will allow us to quickly accelerate our growth, focusing on the UK market where we will be听doubling down听on resources and acquisition,鈥澨鼵EO听Andy听Bruckschloegl听told听老九品茶Cloud.听
鈥淭o听kick off the UK expansion, we have secured an office in London听which will serve as a secondary office to our headquarters in Munich, where nearly all 100 staff are based.听听
鈥淭he plan is to grow our UK office with commercial teams, maintaining all operations and听tech in Munich.鈥�听
A brand鈥檚 website remains the most important digital asset for most businesses and听with roughly 鈧�5.4 trillion in eCommerce sales forecast for 2022, those who neglect their听website鈥檚 performance stand to leave sizable revenue on the table.听听
Ryte听helps customers drive a听better user experience whilst ensuring regulatory compliance with increasing legal and data-related听standards.听
Bruckschloegl听says Brexit is 鈥渇ar from ideal鈥� and 鈥渁dds听an additional layer of complexity鈥� to the situation.听
However,听he added: 鈥淲e still believe in the strength of the UK economy and the huge opportunity it presents for us at听Ryte.听
鈥�The听long–term business strategy for听Ryte听is continued international expansion.听We believe the UK is critical to that expansion and a听stepping stone听into the US and North America.听听
鈥�The maturation of the market, the high concentration of Enterprise brands听鈥撎�namely听within eCommerce, as well as access to high–quality talent听鈥撎�makes听the UK very attractive for our听continued growth.鈥�听听