Visitor engagement platform Smartify has raised 拢1.5m to bring new technologies to the arts and culture sector.
The funding will also be used to continue expanding the firm鈥檚 international presence.
The London-based company鈥檚 app and digital platform partners with arts and cultural institutions worldwide in an attempt to enhance visitors鈥� experiences with audio and visual guides.
The round was led by Metavallon VC, with participation from Pembroke VCT and advice from Mountside Ventures.
Smartify says that the investment will facilitate new collaborations and ensure that everyone can engage with arts and culture in a meaningful way.
鈥淭his funding follows a truly remarkable year for Smartify, and is a significant vote of confidence in our work to make arts and culture more accessible and more enjoyable,鈥� said Thanos Kokkiniotis, CEO of Smartify.
鈥淲e鈥檙e delighted to have the support of Metavallon VC, Pembroke VCT and Mountside Ventures, as we expand our reach and transform the visitor experience at even more venues worldwide.鈥�
Founded in 2015, Smartify now partners with over 700 organisations worldwide, including the National Gallery, the Acropolis Museum and the Tower of London.
Usage of Smartify鈥檚 iOS, Android and web apps grew 68% year-on-year over the past 12 months.聽
More than 2m active users played more than 14.3m audio tour tracks and explored 1.7m objects.
George Karantonis, partner at Metavallon VC, added: 鈥淪martify already boasts an impressive clientele that includes some of the world’s leading museums.聽
鈥淲e are confident they will continue their international expansion, but in addition to this, our vision is to see Smartify become the app of choice for travellers to search, select, and consume cultural content.聽
鈥淲e strongly believe the team has both the capability and the plan to achieve this ambitious goal.鈥�