Smart manufacturing firm听ThingTrax has appointed a new CEO.听
B2B technology specialist Paul Reader will听seek to scale the听business听as leader听while听Frank听Doorenbosch,听former CEO of RPC BPI Group,听has also joined as a Non–Executive Director.听
Most recently听Reader led the commercialisation of AI-spin out Mind Foundry from the University of Oxford.听
After raising $1m earlier this year,听London-based听ThingTrax听is already working with factories across the world to turn them into smart manufacturing hubs.听
Using a combination of cloud computing, Internet of Things,听artificial听intelligence and computer vision,听ThingTrax听connects machines, workers and robotics to optimise manufacturing operations.听听
The solution connects factories end-to-end to make them safer, more efficient and for management to make data–supported decisions.听听
Its听鈥�plug and play鈥�听devices can be fitted by factory engineers in less than an hour and then immediately connected to its Smart Manufacturing Platform.听听
鈥淭he manufacturing sector is ripe for digital transformation and the practical application of new Industry 4.0 technology is key,鈥� said Reader.听鈥淏ut right now, for many manufacturers, it’s too complicated, costly and takes too long – which is holding back innovation.听听
鈥�ThingTrax听has proven technology that enables us to take a new approach to attract unconnected manufacturers to embark on this journey in a simple, step-by-step and affordable way.鈥�听
The firm was founded in 2015 by Aman Gupta and Imran Shafqat. The former will听now听become听Chief Product Officer听and the latter听Chief Technology Officer.听听
Mads Jensen, Managing Partner at Superseed and investor in听ThingTrax, commented:听鈥�ThingTrax听is in a unique position to offer manufacturers of all shapes and sizes the opportunity to digitalise, without the burden of time or a huge amount of investment.听听
鈥�Its听plug and play model听means听manufacturers can make incremental changes on the factory floor quickly and see a return on investment fast.听听
鈥�Aman and Imran have built a hugely successful product, and we鈥檙e delighted to have Paul join as CEO to scale听ThingTrax.听听
鈥�Frank, who has been a听ThingTrax听customer, advocate, and an investor, is another leading industry figure whose expertise will be incredibly valuable as NED.鈥�听
ThingTrax听was part of the听Startup听Bootcamp IoT accelerator run by Cisco and University College London.听It听is a preferred partner for Microsoft and an official AI partner in the Edge Solution category for Intel.听