Fulham Football Club has announced a partnership with tech-powered trading card brand Arena Club.
It marks Arena Club鈥檚 first partnership in UK sport.
The platform combines buying, selling and grading into a single, digital-first experience.
Collectors and hobbyists have access to a marketplace of over 400,000 cards, across global sports and entertainment including Pok茅mon, Star Wars and more.
Arena Club鈥檚 AI-grading service stores both physical and digital cards.
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鈥淲e are excited to be Arena Club鈥檚 first UK sports partner and are looking forward to seeing our fans engage with this exciting brand and their collection of products,鈥� said Fulham FC commercial director Jon Don-Carolis.
鈥淭rading cards have been synonymous with football for many generations, and Arena Club brings a fresh, modern approach to collecting that aligns with our vision of innovation and the importance of creating a fun community and connecting with our fans.鈥�
Fans can look forward to a range of creative activations, including engaging social content featuring men鈥檚 first-team players.
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