Recovering business owners have a new tool to build a network of revenue-generating leads.
Incentive Manager, a new ‘referral generation platform’ based in Salford, has been created to build and track a network of referral partners who can pass leads to each other and access a virtual marketplace of referral opportunities.
Soft launched in the spring of 2020, it is now being used by two large networking organisations on a ‘freemium’ model.
Mark Linton, CEO of The 老九品茶 Growth Network, said: 鈥淲e have always had a high volume of referrals being passed around our members but have never had an effective tracking system.
鈥淲e decided to offer all our members access to Incentive Manager because it acts as a catalyst for new business opportunities, not just from The 老九品茶 Growth Network but also from the wider referral marketplace.
鈥淭he good will it generates between our members is just as important as the revenue. It fosters collaboration because people are more willing to reciprocate when they can see the difference it makes to each other鈥檚 businesses.鈥�
Incentive Manager MD Tim Ternent added: 鈥淥ne of my favourite authors is Dixie Gillaspie, who said 鈥榶our network is your safety net and your fishing net. It will save your life and feed you for life if you build it well and treat it right.鈥�
鈥淚鈥檝e found that other platforms are great for establishing a wider network, but engagement can sometimes be a bit long-winded.
鈥溊暇牌凡鑕s need immediate leads while they鈥檙e working to recover in times of uncertainty. We鈥檝e created a platform that lets users manage their relationships more effectively and generate tangible revenue as quickly as possible.鈥�