Investment

A relaunched wellbeing start-up hasraised £1m in funding.

Heka,𱹾dzܲGoSweat, has received pre-seed funding fromPlayfair Capital with participants including experienced Angels, ex-professional athletes, mental health experts, as well as the founders of Thomson’s Online Benefits.

The new platformgives employeesaccess toover 3,000 mental, physical, lifestyle, and on-demandexperiences including physical classes in the likes of yoga, life coaching and gym memberships and on demand mindfulness and nutrition resources.

It has also unveiledtheHekaacademy, a virtual space to host workshops and coaching sessions.

Since closing the investment, the team has expanded fromeight to 18 and the company will be initiatingits secondround of hiringthis year toaddmarketing, customer success and experienced sales.

“The lockdown gave us all time to reflect andHekawas born in the midst of the crisis. We realised that our mission was to inspire and equip people no matter where they are based to be balanced andhappy, andgive them a reason to smile every day,”saidStephanie Newport-Booth, Co-Founder and COO.

Co-Founder and CEO Alex Hindadded:“Employee needs and expectations haveshiftedand we think it is time for something special. Our reality has changed and so have we.

“Hekawas created for HR Managers who truly want to inspire their people and help them tickbuckets lists, not boxes. This contrasts with the majority of benefit alternatives which simply serve to tick the wellness box.”

Chris Smith, Managing Partner atlead investorPlayfair Capital,said the co-founders were “a phenomenal founding team who live and breathe wellbeing”.

They passionately believe that offering tailored mental and physical experiences to employees is an essential part of having a motivated and engaged team. We fully agree and are delighted to have led their pre-seed round alongside a fantastic group of angel investors,” he added.