British triathlete Alistair Brownlee has听teamed up with start-up accelerator Nova to support fledgling听SportTech听颈苍苍辞惫补迟颈辞苍蝉.听听
The twice gold medal-winning triathlete is backing a new sports and wellness start-up programme, which has pledged to invest 拢1 million through 2021 into the UK鈥檚 best early-stage founders.听
Successful applicants will receive mentorship, investment, industry contacts and tech development to build and grow their businesses.听听听
Alistair,听currently training for this year鈥檚 Tokyo Olympics, will participate in the programme webinars, group work sessions and will sit on the investment pitch panel.听听
He and his team at Brownlee Fitness will continue to work directly with successful听founders听post-investment alongside the other programme partners including Nova, Leeds Beckett University, Global Sports and听Bruntwood.听听听
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The听programme, launching later this month, has put out an open call for 鈥榓mbitious founders at a pre-seed stage鈥�.听听
Applicants will benefit from Nova鈥檚 expertise in early–stage technology start–ups combined with Alistair and the supporting partners commercial experience听across the sports and wellness industries. Interested parties should apply on the Nova听website by the 12th of April.听听
鈥淭he past听12听months have shown the importance of sport, not only for physical fitness but also for mental health and wellbeing too,鈥� said听Alistair.听听
鈥�The tech听start–ups I鈥檓 excited to see come through the programme are ones removing barriers to exercise,听improving access and participation. My ambition is to support innovation that not only makes great business sense but also delivers great health benefits too.鈥�听
Nova听CEO Andy Davidson added:听鈥淲e鈥檝e had a really diverse group of applicants so far, everything from fan engagement and rehabilitation devices to听eSports training software.听听
鈥�It鈥檚 a really exciting mix of projects that we can鈥檛 wait to start working on. We鈥檝e been听able to bring together a really talented team to support these projects to achieve their full potential.鈥�听
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