A London-based business is reporting record sales figures, as a growing consumer movement to 鈥榖uy British鈥� reaches a pivotal moment – accelerated by Donald Trump鈥檚 trade policies.
The sales have also been boosted due to escalating frustration with dominant US-based marketplaces like Amazon.
OnBuy, the largest UK marketplace, has announced over 拢33m in UK sales between 20th January and 28th April 2025, fuelling revenue growth of 50 per cent year-on-year during what are typically the company’s quietest months.
The latest figures follow a record-breaking year for the British challenger brand, which saw over 拢150m worth of sales in 2024, driving gross profits of over 拢20m.
The accelerated sales growth this year coincides with shifting consumer sentiment away from US-based marketplaces since President Trump took office, as tariffs and controversial foreign policy rock British consumers and encourage them to rally behind homegrown companies.
鈥淭he data speaks for itself 鈥� the momentum behind OnBuy is undeniable,鈥� said Cas Paton, CEO and founder of OnBuy.
鈥淥ur growth is being supercharged by US turmoil, as British consumers and businesses demand a marketplace that puts them first – one that is fair, provides constant value, and doesn鈥檛 compete with its own sellers or dictate unfair terms.
鈥淚t鈥檚 clear from our own customers that we are fast-becoming a go-to alternative to the status quo.鈥�
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