Luxury cruise retailer has promoted Anna Perrott to the newly-created role of Chief Commercial Officer (CCO).
Perrott, who joined the Chorley-based company three years ago, previously worked as senior partnerships and marketing director and her promotion follows a period of record-breaking growth.
At the same time Alex Langton has been promoted to the role of Sales and Operations Director.
In the last聽12 months turnover has grown 64 per cent to 拢39m and staff numbers have increased from 68 to 93.
Perrott鈥檚 promotion to Chief Commercial Officer is part of Panache鈥檚 strategy聽to become the world鈥檚 biggest seller of luxury cruises.
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CEO James Cole said: 鈥淎nna has been crucial to Panache鈥檚 success and her promotion reflects the increasingly important role she鈥檒l have going forward as we continue to expand globally.
鈥淥ur mantra at Panache is聽鈥榥othing is too much trouble鈥� and Anna really embodies that.
鈥淲e opened our first international office in Orlando in June 2024 and have ambitious plans to continue to grow internationally.
鈥淲e鈥檙e passionate about growing internally and rewarding hard work, which is why we鈥檝e promoted Anna to Chief Commercial Officer and Alex Langton to Sales and Operations Director.鈥�
Perrott said: 鈥淚鈥檓 delighted to take on the newly-created role of Chief Commercial Officer.
鈥淚 think it reflects our rate of growth and our ambition to hit 拢100m turnover by 2028.
鈥淲e have exciting plans to expand into new international markets and I鈥檒l be working directly with the cruise line companies.
鈥淎nother priority will be continuing to develop our Panache Expeditions brand, which is growing at a rate of 150 per cent.”
Panache Cruises was launched聽in 2020.