A dating app which matches couples based on their personality type has raised 拢700k seed funding.听听
So听Syncd, based in London, was created by sisters听Jessica and Louella Alderson. It uses a unique algorithm, based on Myers-Briggs听personality types听and compiled via a five-minute online test, to match people听with a听compatibility percentage.听
The start-up says the Myers-Briggs test has largely been used in the business world, including by 89% of Fortune 100 companies.听听
Despite听launching听during the COVID-19 pandemic,听it has听60,000 users while more than three million messages have been sent through the app. It claims two couples are already married, with several more engaged.听
The funding,听led by听Upscalers听investment club with participation from KM Capital, a US VC firm and several angel investors, is intended to听grow its user base in the US.听
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鈥淲e鈥檙e delighted to welcome our new investors on our journey of building a better way to date,鈥� said CEO Jessica Alderson,听a听former听investment banker.听
鈥淭echnology has come such a long way over the past decade yet dating apps are still based on looks. So听Syncd听adds the missing piece of the jigsaw puzzle: personality compatibility.鈥�听
COO Louella added:听鈥淲e have a perfectly even split of men and women which improves the experience for everyone.听
鈥淲e have a highly engaged user base. A match on our app is seven times more likely to result in a conversation compared to the industry average.鈥�听听