Primark will launch a Pinterest-inspired new spring home collection for the first time.
The collection is set to launch in Primark stores across the UK and will also be available to buy via the Pinterest platform through click and collect.
It has been inspired by the social media platform鈥檚 search data and the duo have also launched an integrated marketing campaign which will be on display in over 70 stores in big cities including Manchester, Edinburgh and London.
Customers will be able to style the new collection before buying by using Pinterest鈥檚 Collages feature – an interactive tool which is said to help pull together people鈥檚 vision.
鈥淧interest is where so many of us go for home inspiration, but sometimes turning those saved Pins into reality isn鈥檛 always easy, especially on a budget,鈥� said Sinead McDonagh, head of design at Primark.
鈥淭hat鈥檚 why at Primark Home, we鈥檙e committed to making trend led interiors affordable and effortless.”
Heather Clark, head of retail at Pinterest UK, added: 鈥淚nspiration has a new home. Spoiler, it can be yours. We鈥檙e so excited to have inspired Primark鈥檚 new range with the trends on our platform – Cosy Cottage, Minamaluxe, and Dainty Decor.聽
鈥淲e鈥檝e seen searches rise for pastel palettes, an understated luxury aesthetic and darling furnishings and with new ways to shop Primark鈥檚 trend-certified home range, it鈥檚 now even easier to bring this inspiration to life. We can鈥檛 wait to see these trends in your home this spring.鈥�
Complimentary Collages masterclasses will be held in Primark stores UK-wide during March.