Metaverse studio Karta has secured investment from industry pioneers across the music, gaming, sports and finance worlds.
Launched as a startup in 2021 by music industry veteran Tony Barnes and Fnatic鈥檚 ex-head of events Erik Londr茅, Karta makes the metaverse accessible and effective for musicians, brands and sports rights-holders.聽
In just two years, the studio has delivered a number of successful projects on Roblox, Fortnite and Decentraland for the likes of Amazon Music, Unilever鈥檚 Sunsilk and most recently K-pop megastar girl group TWICE. Collectively, these campaigns have reached over 100 million young people.
The recent launch of the hugely successful TWICE Square (pictured) – a fan experience built for K-pop megastars TWICE, through a partnership with Republic Records and JYP Management – has demonstrated Karta鈥檚 award-winning prowess for building long-term music metaverse activations for big name artists. TWICE Square is the current #1 music experience in Roblox and the third most popular branded experience overall on the platform in 2023.
The recent funding round was led by venture capital firm GameTech Ventures and includes names from the music sector including Amy Thomson. Thomson, an artist manager and ex-chief catalogue officer to Hipgnosis, says she chose to invest after recognising Karta鈥檚 unique offering of building experiences with a marketer鈥檚 mindset, as well as its vision for brands and artists to harness the metaverse as a powerful marketing tool.
鈥淚t was obvious – as we navigate the way people engage with music and everyday life now in the metaverse – to back a company who are not only building the best spaces I鈥檝e seen there, but also planning innovation,鈥� she said.
鈥淚 think this will evolve into a place we can鈥檛 live without.鈥�
The recent funding round also drew support from a range of other high-profile investors across gaming, sports, entertainment and finance industries including global entertainment company Toikido, CEO of Sports Loft Charlie Greenwood, chairman of UK Finance Robert Wigley, Powster Founder and CEO Ste Thompson and venture studio Big Ideas Group.
鈥淲e鈥檙e incredibly grateful for the backing and support received so far from some of the most well-respected figures in the industries we work with,鈥� said Londr茅.聽
鈥淭hey, like us, know the metaverse is the real deal and is delivering real word results that matter.聽
鈥淭he investment raised is going to be crucial in helping us service the growing demand for metaverse experiences by investing in our team, platform and regional expansions.鈥�
MediaTech 50 – UK’s most innovative media tech creators for 2023