Tech and innovation campus听Here East听is to launch a major听initiative to accelerate the growth of an听eSports听cluster on Queen Elizabeth Olympic Park.听听
A report published today by Delancey鈥檚 Here East and supported by the London Legacy Development Corporation has outlined a roadmap to create a world-class听eSports听cluster that will drive job creation and bring an industry worth听拢130听billion globally to听East London.听听
The report, which includes听interviews with听eSports听leaders and academics, identifies听why it believes the听Queen Elizabeth Olympic Park听is听the natural home for听eSports听in the UK,听including听state of the art sporting venues,听close proximity听to international听eSports听teams and close engagement with academic institutions and local initiatives specialising in听eSports.听听
Queen Elizabeth Olympic Park is already home to global听eSports听competitions at the Copper Box Arena, Staffordshire University London 鈥� which offered the UK鈥檚 first听eSports听undergraduate course 鈥� and听eSports听and gaming businesses such as BT Sport, Sports Interactive and听Bidstack.听
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A dedicated team, led by Here East and LLDC and including other Park stakeholders and venues, will be established to deliver marketing and communication campaigns, new听eSports听partnerships and collaborations with local initiatives to develop pathways to foster talent.听
The plan will also benefit from use of the existing mechanisms that LLDC, Here East and other Park partners have in place for stakeholder and community engagement. In particular, the existing relationships with youth networks will be a real strength in terms of communication about the games business.听
eSports听generated 拢60m in revenue across the UK in 2019听and the stakeholders believe they can听accelerate the growth of the industry in the UK and drive job creation and economic growth in London.听听
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鈥淨ueen Elizabeth Olympic Park already hosts some of the most high–profile eSports competitions, teams and businesses in the UK and Here East has become the fastest growing community of eSports innovation in the country,鈥� said Here East CEO Gavin Poole.听
鈥淭his report outlines our vision to transform the Park into a world-class听eSports听cluster that sends a clear message to the global听eSports听community 鈥� London has the talent, venues and expertise to become a global capital for听eSports.听
鈥淲e have outlined an ambitious roadmap to realise the potential of听eSports听on the Park in a way that brings significant economic and social benefits to the capital, the emerging British听eSports听industry and local communities.听听
鈥�We look forward to working with the London Legacy Development Company and the wider Park community to bring this roadmap to life.鈥�听
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