PureGym, the UK鈥檚 largest gym chain, has adopted candidate experience platform inploi to transform its hiring strategy.
With over 600 gyms across six countries and three continents, PureGym supports over 6,000 employees and serves 2m members.聽
Having gone live with 鈥檚 platform on January 1st, PureGym has already seen a year-on-year increase of 109% in the number of candidates that have progressed forward in the hiring process.
Its new streamlined application process, featuring inploi鈥檚 chatbot technology, has reduced application completion time from 5 minutes to 40 seconds.
PureGym says it faced significant challenges in its recruitment process, including an outdated and restrictive candidate experience that hindered its ability to engage with top talent. Its team relied on time-consuming, manual methods to collect data and compare performance, while relationships with publishers were disjointed and there was聽 no utilisation of social media advertising.
To address these challenges, inploi is using automation and programmatic tools to manage job board distribution, drive efficiency and scale PureGym鈥檚 outreach. It has also developed new, engaging candidate journeys to attract and convert quality candidates while effectively screening unsuitable applicants.
A live dashboard provides a single place for performance metrics and a clear view of the end-to-end candidate journey, empowering data-driven decisions.
鈥淎s the UK鈥檚 largest gym chain, attracting top talent is critical to our success,鈥� said Jerry James, talent acquisition partner, PureGym.聽
鈥淧artnering with inploi allows us to modernise and streamline our recruitment process, ensuring we not only reach the right candidates but also provide them with a seamless and engaging experience from start to finish.鈥�
Matthew de la Hey, CEO and co-founder at inploi, added: 鈥淗igh-volume hiring comes with unique challenges, and our platform is designed to streamline and enhance every step of the journey. PureGym鈥檚 109% year-on-year increase in candidate progression is just the beginning.聽
鈥淏y leveraging automation, programmatic tools, and social media engagement, we鈥檙e helping PureGym scale efficiently while connecting with the people they need to grow.鈥�