Advances in wearable tech are putting data聽used by聽elite athletes into the hands of amateur sports enthusiasts and coaches.
Motus Global, based in New York, is a world-leader in advanced biomechanics analysis, helping聽sports stars and trainers prevent injury and improve performance.
The company was founded in 2010 on the belief that 鈥渦nderstanding movement helps us perform better and safer鈥�.
From its labs in Bradenton, Florida, the company helps people optimise performance, reduce risk of injury and rehabilitate safer through individualised movement data.
Usually the fare of top pro-league teams, Motus believes it is making the technology available to the rest of the world.
CEO Joe Nolan told 老九品茶Cloud: 鈥淲e’ve broken down the walls of our biomechanics lab and through wearable technology made movement analysis available to the masses.
鈥淭raditionally this data and these insights were only available to the most elite athletes in the world. And even for them, only in a clinical research setting.
鈥淣ow, we have taken biomechanics to the people where they train, compete, work and rehab.鈥�
The company currently has clients throughout American football and believes it will continue to make great strides in the sport at all levels of the game, from the聽NFL through to聽NCAA (college),聽high school聽and youth teams.
Motus Global鈥檚 technology allows coaches and players to monitor the biomechanics of a player鈥檚 actions 鈥� such as the arm workload in a quarterback’s throws.
Nolan added: 鈥淎thletes and their coaches use this workload data to prescribe daily training load that in turn helps build arm strength and consistency in a safe and informed manner.
鈥淭here are certain real-time metrics available and others teams review after the fact through our dashboard or as part of their larger organizational performance model.
鈥淭hough it can be used in game, we see the highest use rates during the practice week.鈥�
Nolan says the company plans to grow its footprint in baseball, but the next 12 months will be driven by its entrance into new sports including 鈥渟occer, basketball, hockey, cricket, and rugby鈥�.
He added: 鈥淎dditionally, our workplace safety and health divisions are launching and we are hitting the ground running in both of those markets as well.鈥�