One of Europe鈥檚 fastest-growing tech companies,聽Togather, has raised 拢7m ($8.5m) in its latest fundraising round and revealed a rebrand.
The UK鈥檚 leading event booking platform empowers a broad scope of clients 鈥� ranging from corporate event organisers to artisanal food and beverage creators 鈥� to book and supply Britain鈥檚 most unique and memorable events.
The fundraise was led by VC firm UNTITLED, with support from Material Ventures, Best Nights VC and Fuel Ventures.
Togather started life in 2017 as Feast It, a platform for people to book street food caterers for their birthday parties and weddings, and has grown its workforce to more than 70.
Hugo Campbell, co-founder of Togather,聽said: 鈥淲e want to build the best possible product for our incredible community of independent suppliers.
鈥淥ur vision is to create a ground-breaking operating system for our supply partners – a tool that can be central to helping them grow, whilst helping to streamline the tough parts of their day-to-day.
鈥淏eyond that we鈥檙e really focusing on growing and developing our supplier community, not just signing them up to the platform. We want to feel like a genuine part of the ecosystem.
鈥淓vent suppliers鈥� lives are far less glamorous than you might imagine, and we want to enable them to concentrate on what they do the best: more of delivering incredible event experiences, and less sweating the small stuff.
鈥淔or our customers we want to deliver the best possible experience from the moment they start to even think about their event. We want to be their trusted little black book, that can help them create any event, any time they need. An always-on, digital event concierge.
鈥淔inally, we鈥檒l be investing heavily in the brand. We want to establish a brand that is both instantly recognisable and the go-to for unforgettable event planning solutions.鈥�
Digby Vollrath, CEO and co-founder of Togather, added: 鈥淲hen we started Feast It we were two 20-somethings in a flat-share in Brixton. We needed a name to start trading, and Feast It sounded good enough and we just ran with it.
鈥淯nsurprisingly, six years and a pandemic later, we just don鈥檛 feel like it fits us anymore. For one thing, we do so much more than street food – we have venues, bars, photographers, florists on board.
鈥淲e also realised that the feasts aren鈥檛 individually the most important part of our business. It鈥檚 the coming together of people, whether that鈥檚 our suppliers, our customers, even our team, that makes an event completely unforgettable.
鈥淭hat might sound a bit cheesy but we鈥檙e deeply passionate about it, and we want everyone else to be too.
Marketing industry disrupter raises 拢1.5m from Fuel Ventures
鈥淲e want to build a global brand that everybody knows, that鈥檚 instantly recognisable, and that鈥檚 the go-to for planning an amazing event. We鈥檙e confident that with Togather we can do this, and we know that鈥檚 going to have such a positive impact on our suppliers and our customers as well.鈥�
The company鈥檚 algorithmically-driven technology provides a centralised operating system for consumers and businesses.
The investment will be deployed to accelerate the company鈥檚 growth into new territories.
Togather鈥檚 marketplace currently hosts over 2,000 independent partners and tripled its sales in 2022 – with projections to double sales in 2023.
Magnus Rausing, founder of UNTITLED, said: 鈥淚 have been incredibly impressed by Togather鈥檚 growth over what has been an extraordinarily difficult past few years.
鈥淓vents remain a crazily untapped area in the tech world, and we can鈥檛 wait to be involved in the next part of Togather鈥檚 journey. I have no doubt they are going to absolutely revolutionise the industry and let people throw the events they deserve to have.鈥�