Liverpool Football Club have revealed record revenues and social media presence for an English club.
The Anfield side may have dropped to second spot on goal difference after Manchester City beat city rivals Everton in midweek, but it tops the table when it comes to followers online.
They grew their social media platforms grow to 60 million followers in the last financial year, gaining three million Instagram followers at a 71 per cent annual growth rate.
Facebook and Twitter also continued to grow, with 27m fan interactions on Twitter during the reporting period to May 31st 2018.
Overall, the club鈥檚 social media platforms had a 14 per cent growth rate taking the total to more than 60m across digital channels.
In May 2018, it had the highest viewing figures on YouTube ever for a Premier League club and third of any sports club globally.
Liverpool, which reached the Champions League final last year, also moved up two places to seventh position in the Deloitte Football Money League.
Turnover increased during the period by 拢90m to 拢455m which enabled the biggest reinvestment into the playing squad in the club鈥檚 history.
All three revenue streams saw rises, with media revenue increasing by 拢66m to 拢220m, commercial revenue increasing by 拢17m to 拢154m and match revenue increasing by 拢7m to 拢81m.
Andy Hughes, LFC鈥檚 chief operating officer, said: 鈥淲hat we have seen is a stable and sustained improvement in the club鈥檚 financial position over recent years. This growth and increase in revenue has enabled us to significantly reinvest both in the playing squad and the football operational infrastructure.
鈥淔inancial results do fluctuate depending on player trading costs and timing of payments but what鈥檚 clear in these latest results is the further strengthening of our underlying financial footing and profits being reinvested in the squad and infrastructure.
鈥淪ince the reporting period, which is now nearly 12 months old, we have continued reinvesting in the playing squad from those areas of growth. In addition, the capital investment in our new training complex in Kirkby is well under way which will provide first-class amenities for our players and staff, and will vastly improve sports facilities for the community of Kirkby.鈥�
鈥淲e鈥檙e making solid progress right across the club. Costs in football continue to rise year on year and it鈥檚 important we constantly review and manage our operating costs to ensure we鈥檙e in the right shape for future success.
鈥淲ith the continued support of our ownership group, performance on the pitch and maintaining our priority of reinvesting back into the squad, we remain focused towards fulfilling all our football ambitions.鈥�