MediaTech

LifeScorehas been crownedthe UK’s most innovativeMediaTechdz貹Բafter securing backing from both a high-profile judging panel and readers of tech publicationϾƷCloud.

TheLondon-basedstart-up, which uses artificial intelligence to adapt music to the listener’s environment,wasNo.1on the.

The ranking celebrates the UKcompanies creating original tech to transform production and delivery of media and the arts – from music to podcasts, radio, video, film and the written word.

In second spot wasNewcastle-headquarteredZeroLight, a cloud-based visualisation specialist for automotive sales and marketing, withRadio.co/Podcast.co,a cloud-based live-streaming platform for radio and podcastsbased in Manchester,third.

Belfast-based Liopa, the world’s only start-up focused on automated lipreading, and Guildford firm Polystream, creator of a command streaming platform enabling immersive in-game spectator experiences, also featured on the ranking.

100 MediaTech Innovators

is the brainchild ofvirtuosocellistPhilip Sheppard,a renowned composer with more than 60 film scores to his credit as well asglobal music projects including the 2008 OlympicGamesclosing ceremonies,every national anthem for the 2012 Olympics, the Rugby World CupandTour de France.

CEOSheppard, whohas played with artistsincludingDavid Bowieand Queens of the Stone Age,founded the start-upin 2016with Siri co-founderTom Gruber, the firm’s CTO,andCOO Chris Walch, a former senior legal associate.

LifeScore team

Abbey Road Red – Demo Day 2020, London, 5 February 2020. Photo by: Carsten Windhorst

A graduate of the Abbey Road Red incubator,LifeScorecreates unique, real-time and interactive music experiences withitsadaptive AI music platform. Thispersonalised scoreebbs and flowsin response to external factors:for example, changing tempo and adding instrumentswhen the device playing the music is moved, a vehicle speeds up, a videogame character movesor, in theory, biometric changes occur in the listener.

Far from being generated by AI, the ‘building blocks’ of themusicarerecorded atthe world-famous Abbey RoadStudios.

Philip Sheppard, LifeScore (1)

LifeScore CEO Philip Sheppard. Picture credit: Asa Mathat

“I spend my life putting music to picture – why can’t that happen in real time when I’m going for my walk? We all carry technology that can cope with that,” asks Sheppard.

“We don’t want to be making artificial music – ratherbeautiful augmentedmusic. If I’ve never had any training, why shouldn’t I still have the tools to enable me to really feel what it’s like to carve music in real-time?”

/lifescore-aims-to-use-ai-to-compose-a-soundtrack-to-your-life/

Manchester’sCGHero, a collaborative marketplace for CGI content creation, was fourth on the ranking ahead ofFactmata, a London-based AI scoring system for accuracy of online content.

AI Music (London),Creative Assembly (Horsham),XR Games (Leeds),Gravity Sketch (London) andViddyoze(Preston) rounded out the top 10.

ϾƷCloudcalled on its readers to vote for companies from a127-strong shortlist and saw1,200 votes pour in.

A combination of these votes and choices from an expert judging panel determined the top 50.

The judging panel was comprised of:

  • Jonathon Clark, head of SME engagement,techUK
  • Janet Hull OBE, director of marketing strategy, Institute of Practitioners in Advertising
  • Chris Reay, property director, MediaCityUK
  • Nigel Jones, sector specialist: tech & creative, Department for International Trade
  • Laura Harper, partner, Irwin Mitchell
  • Max Cleary, partnerships lead for AI, immersive and 5G, Digital Catapult
  • JonathanSymcox, editor,ϾƷCloud

100 MediaTech Innovators

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