Sales topped £2bn at online retailer The Very Groupfor the first timein the last financial year.
The Liverpool-headquartered firm reportedretail sales growth of 36% atVery.co.ukin the final quarter– off the back of a 65% increase in website visits–leadingto full-year growth of over 10%
The growth was primarilydriven by growth in electrical and home categories of 78% and 53% respectively.
ձ..ܰ’sshare of the UK non-food market grew by over 1% to almost 3%, with its top five performing departments gaming, vision, computing, garden tools/DIY and small domestic appliances.
Overall Group retail sales (including Littlewoods) grew by 28% in Q4 compared with the prior year.
Although electrical and home grew strongly, the significant decline in fashion, which has relatively higher margin rates, resulted in overall cash margin at a similar level to prior year.
The firm opened its state-of-the-artSkygate fulfilment centre, 850,000sq ft of automated warehousing space which it says enables a product to go from order to dispatch in 30 minutes, on 23rdMarch.

The centreprocessed its one-millionth outbound customer order in July.
“Despite operational challenges caused by COVID, we adapted and pressed on with the migration to ourSkygatefulfilment centre, which will create game changing new benefits for our customers and our business,”said CEO HenryBirch.
“Economic conditions will continue to be challenging, but we believe we are more relevant than ever for customers, who are increasingly buying online.”
In July fast fashion retailer boohoo came under fire followinga newspaper investigation into factory conditionsduring a localised lockdown in Leicester.
The Very Group said there has been strict implementation of social distancing and additional cleaning and safety measures across its sites, including Skygate in the East Midlands.Its 800 contact centre staff and over 1,000 head office staff are continuing to work remotely.

Birch saidthe firmhad“prioritised the safety of our people” during the pandemic, which also saw spikes in the North West,but also “delivered an uninterrupted service for new and existing customers, who chose us as their preferred shopping destination during lockdown”.
The Very Groupdidnotfurlough any staff as a result of coronavirus, nor access any of the government’s assistive loan schemes.
“Thanks to the tireless efforts of our colleagues, we performedverystrongly in Q4 despite the challenges of COVID-19,”added Birch.
“As in the financial crisis, our business model proved adaptable and resilient in the face of volatile conditions and changing consumer buying patterns.
“We experienced peak trading levels and recruited unprecedented levels of new customers as our online multicategory model supported by financial services came to the fore.”
The group claims a strong liquidity and cash position, with year-end cash headroom of over £200m.Full–year underlyingEBITDAisexpected to be in the range of £255–270m.
COVID-19

