Samsung has announced partnership with independent organisation Internet Matters to tackle the issue of keeping children safe online.
The partnership will see a number of joint initiatives from Samsung and Internet Matters which aim to give parents the knowledge to set up Samsung products so their children can access the internet safely.
This includes a co-branded microsite featuring age appropriate guides and advice for parents,聽as well as聽details on the new Kids Home feature on its mobile devices and聽parental controls and safety features on Smart domestic appliances.
鈥淪amsung is extremely proud to be partnering with Internet Matters,鈥� said Conor Pierce, corporate vice president of Samsung UK and Ireland.
鈥淲e believe in the positive power of technology, which can open up many exciting possibilities for people.
鈥淏ut it鈥檚 now more important than ever that technology is used responsibly and respectfully by everyone, especially children and young people.
鈥淲ith our mission to connect all Samsung products to the internet by 2020, we recognise our parental controls services should go beyond Galaxy devices and as we enter this era of connected living, we look forward to being able to help and educate millions of parents through the brilliant advice Internet Matters has to offer.鈥�
Internet Matters is a not-for-profit organisation which was founded by the four of the UK鈥檚 broadband providers; BT, Sky, TalkTalk and Virgin Media, with the BBC, Google, EE, Huawei, Three, Plusnet and Facebook later joining as partners.
Carolyn Bunting, CEO of Internet Matters, added: 鈥淭he response to our campaigns has proved there鈥檚 a real demand from parents who want to know more about how to keep their children safe online.
鈥淧artnering with Samsung is another big step towards building an industry collective with a common purpose, working together to improve children鈥檚 internet safety and empowering all parents and carers to help their children benefit from digital technology smartly and safely.鈥�
Secretary of State for digital, culture, media and sport Jeremy Wright said: 鈥淭his partnership is a positive example of tech companies coming up with practical solutions to help protect the most vulnerable people from online harms.
鈥淲e all have a responsibility to give children and parents more support to navigate the challenges of the online world. That鈥檚 why the government will soon publish proposals for a new regulatory framework that will ensure the UK is the safest place in the world to be online.鈥�