Scottish MarTech platform Hyble has secured 拢1.5m in venture debt financing from Virgin Money to accelerate the launch of its AI-powered Hyble 2.0 platform and fuel commercial expansion in the US and Europe.
The Edinburgh-headquartered business, which helps drinks brands and distributors streamline and modernise how they design, produce, and roll out marketing materials in pubs, bars, and restaurants, will also use the funding to support product innovation.
The firm has seen rapid growth over the past year, reporting a 93% increase in revenue annually compared with the same period in 2023.聽
Demand has been driven by large enterprise customers in North America and rising new business activity across both alcoholic and soft drinks categories.
Its partnership with Southern Glazer鈥檚 Wine & Spirits (SGWS), the largest distributor in the US, has increased the platform鈥檚 visibility and shown its impact.
Print turnaround times have been cut by more than 60%, reducing operational costs and improving field sales execution.
鈥淲e鈥檙e thrilled to have the continued backing of Virgin Money as we take the next step in Hyble鈥檚 evolution,鈥� said Craig Letton, CEO and co-founder of Hyble.聽
鈥淗yble 2.0 will harness AI to transform how menus and POS are created, deployed, and optimised – giving sales teams smarter tools, faster execution, and measurable ROI.聽
鈥淭his funding allows us to double down on innovation, expand our U.S. commercial presence, and continue delivering for the world’s biggest beverage brands and distributors.鈥�
Hyble also plans to hire six new AI engineers across its Edinburgh and Glasgow offices to boost automation, intelligence and usability in the platform.聽
The company is also scaling its US operations, recently promoting Katie Hoare to general manager, USA and expanding its sales team.
Catriona Penny, senior director, venture debt at Virgin Money, added: 鈥淗yble is a great example of the kind of high-growth, technology-led business we鈥檙e proud to support.
鈥淭heir focus on solving real-world execution challenges for global beverage companies, with AI, data and operational speed, is exactly the kind of innovation we believe will define the next generation of market leaders.鈥�