High-profile investors have听joined a seed round for听贵别尘罢别肠丑听蝉迟补谤迟-耻辫听驰辞辫辫颈别.听
In late 2018, whilst heavily pregnant with her son Maxim, Daniella听Peri听successfully pitched her vision for听the PMS solutions provider听to one of Sweden鈥檚 most noteworthy investors, resulting in the company鈥檚 first 拢1.2听million听in seed funding.听
With a scaling community and customer base, new innovative digital services and product offerings,听the London firm has now been backed by听hyper-growth VCs听Vostock听New Ventures and Colle Capital, raising听驰辞辫辫颈别鈥檚听seed听funding total to 拢3.4m.听听
It will be used for听鈥�international expansion, technology development, growth marketing and听investment听in people鈥�.听
Yoppie听aims to help women sync menstruation with the modern world using a tech-driven approach.听Its听management听dashboard allows each user to personalise their content to account for the idiosyncrasies of women鈥檚 menstrual cycles and interests 鈥� what it says is听a first for the global period care market.听
鈥淥ur concept is not just about the timely delivery of tampons and pads but rather a tech-enabled personalisation journey that looks after the entire experience of monthly menstrual care,鈥� Peri said.听
鈥淲e like to envision听Yoppie听soon being able to provide a level of ongoing personalisation听similar to听the likes of Netflix and Spotify, then enhanced with the product convenience of Amazon.听
鈥淐onvenience is important to women and that is certainly part of our offering. But this is quite literally not a one-size-fits-all sector, nor is monthly menstruation the 鈥榮ame鈥� for all.听听
鈥淭herefore I want to lead the way in supporting women in multiple ways and that includes tailoring wants and needs and including products, tools and services that go above and beyond just pads and tampons.鈥�听
The company saw听a 21,500% increase in users in the last year alone, a 1,200% annual uplift in customers and 1,500% monthly recurring revenue growth.听