TruRating has hired a global head of sales and enterprise account lead for the UK and Europe.
The firm, which works with retailers such as JD Sports, Canada Post and five Below, is a customer analytics company.
Kelsey Erickson, previously enterprise lead at Qualtrics, joins as global head of sales at a time when TruRating is experiencing rapid acceleration across each of its key markets in North America, Europe and ANZ.
鈥淭ruRating is providing an innovative way to solve age-old problems in the CX industry. The volume and quality of data that TruRating can capture and deliver to retailers and consumers alike blew me away,鈥� he said.
Another former Qualtrics team member, Brad Cox, is the other new hire.
鈥淭ruRating is a game changer for experience focused retailers, helping them uncover instore data points that, without TruRating鈥檚 patented technology, are totally unattainable. I鈥檓 excited to help TruRating gain a foothold in the UK and European markets,鈥� Cox said.
TruRating founder and CEO Georgina Nelson said: 鈥淲e couldn鈥檛 be happier to have Kelsey and Brad join the team.
鈥淭hey both live and breathe helping businesses make better decisions with data 鈥� I know they鈥檙e going to be amazing for TruRating.鈥�