Data science and marketing agency Jaywing has appointed a new managing director as part of a 鈥榬efreshed brand proposition鈥�.
The Sheffield firm welcomes Dr Catherine Kelly (pictured, second from left), who has been with the business since 2017, as its new MD.聽
Maria Vardy, who served as MD for a decade, left the business for Builtvisible last summer. Andrew Fryatt serves as Jaywing鈥檚 CEO.
Dr Kelly has a wealth of previous experience including a PhD in Mathematics from the University of Nottingham and senior positions at premium brands including Diageo, Kellogg’s and ASDA.
Jaywing started as a specialist data business 25 years ago. Now the integrated agency says its distinct offering has led to a raft of new client partnerships, including Bettys, AO and The Entertainer.
鈥淲e are an innovative agency that harnesses our heritage in data to deliver marketing that works,鈥� explained Dr Kelly. 鈥淥ur purpose is to be the most inspirational and valued partner to our clients, and we have a very talented leadership team in place to get us there.聽
鈥淲e鈥檝e got ambitious plans for 2024 and I鈥檓 confident that we鈥檝e created a solid infrastructure to achieve that growth.鈥�
Karl Stones (second from right), executive creative director, has been with the business for five years and has been key to bringing the refreshed proposition to life.聽
He said: 鈥淭he refreshed brand proposition, 鈥榮tories written with numbers鈥�, wholly defines who we are as a business and what makes us completely unique.聽
鈥淥ur distinctive offering across creative, media and data science, underpinned by numbers, provides a unique blend that sets us apart from other integrated marketing agencies.鈥澛�
Dr Kelly and Stones are supported by Karen Snape (right), data science director, who has been with the business for 20 years, and Chris Langan (left), media director.