Retail disrupter听听has secured听拢1.3听million in new debt financing from Flashpoint Venture Debt.听
The London firm听helps transform retail stores from simple point of sale, into multi-purpose centres that deliver a personalised in-store customer experience and omnichannel sales, as well as serve as customer acquisition and remote selling channels.听听
It听achieves听this by deploying built-for-purpose modular in-store digital platform that connects stores to eCommerce and other systems, such as OMS, PIM and CRM.听听
The听company鈥檚 in-store solutions are operated by store associates, or self-served by customers,听and also听reveal a rich pool of in-store customer听behaviour听data that can be leveraged in other channels.听
Mercaux鈥檚听clients include听Stadium Goods,听Dufry, Holland & Barrett and TENDAM (formerly the听Cortifiel听Group), operating in more than 1,000 stores across the world.听听
Founder and CEO听Olga听Kotsur听said:听鈥淲hat Shopify is for听eCommerce,听Mercaux听is for physical stores.听听
鈥淭he pandemic-led increase in exposure to the benefits of digital shopping naturally resulted in the need to re-think the role of the stores and reposition them as a complementary, rather than competing channel to online.听听
鈥淭he subsequent increase in demand for retailers to digitise the store has resulted in high levels of interest towards the space, in a very short period of time.鈥�听