A London-based community-focused pub operator has announced a partnership with music recognition technology company to install its Audio Meters across its portfolio.
True Pub Co鈥檚 partnership with the London-based company is part of a broader initiative to ensure artists and songwriters are fairly paid when their music is played in public spaces.
It will do this by helping ensure the fees venues pay for music licences are accurately distributed as royalties to the correct creators, as millions of pounds in royalties are lost each year due to the current music reporting methods.聽
Audoo鈥檚 Audio Meter captures real-world data on the songs played in public spaces, offering a transparent way to report music usage and support the creative industry.
The firm, which is backed by music industry legends including Sir Elton John, Sir Paul McCartney and ABBA鈥檚 Bjorn Ulvaeus, already has a number of retail and hospitality collaborations to date. Towards the end of 2024, it partnered with The Metropolitan Pub Company.
As a pub operator, True Pub Co is among the first to adopt Audoo鈥檚 technology across its venues.聽
鈥淎t True Pub Co, music is more than just part of the background 鈥� it鈥檚 an essential part of the pub experience for our guests and our team; as well as brand identity for each and every one of our pubs,鈥� said Gerard Flynn, director at True Pub Co.
鈥淧artnering with Audoo ensures we can honour the artists whose music helps create that atmosphere by accurately reporting the tracks played in our venues.聽
鈥淲e鈥檙e proud to be at the forefront of a movement that supports transparency, fairness, and a thriving creative sector.鈥�
Ryan Edwards, CEO of Audoo, added: 鈥淭he partnership with True Pub Co marks an important milestone for us, their pubs are built on atmosphere and experience, and music is a massive part of that.聽
鈥淭ogether, we鈥檙e ensuring artists are recognised and fairly compensated, while also supporting venues in delivering great music experiences with full confidence in their reporting. We hope this will set a powerful precedent for the UK hospitality industry.鈥�