News distribution and analysis firm听Cision听has acquired Brighton-based social media listening firm听Brandwatch听in a 拢325 million deal.听
Described as a听global leader in digital consumer intelligence,听Brandwatch听uses machine learning to听help thousands of top brands derive insight听from the听voices of the billions of people using social media.听
US-headquartered Cision, which is listed in New York,听has a media contact database of approximately a million journalists and media outlets and over 75,000 customers.听
It听said the听strategic move will combine two leaders in their respective industries, with customers benefiting from听complementary capabilities听including听PR, marketing and digital customer engagement.听
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“The continued digital shift and widespread adoption of social media is rapidly and fundamentally changing how brands and organizations engage with their customers,” said Abel Clark, CEO of听Cision.
“This is driving the imperative that PR, marketing, social and customer care teams fully incorporate the unique insights now available into consumer-led strategies. Together,听Cision听and听Brandwatch听will help our clients to more deeply understand, connect and engage with their customers at scale across every channel.”听
Giles Palmer, founder and CEO of听Brandwatch –听which has offices around the world – added: “We have always built听Brandwatch with ambition.
“Now is the time to take the next step 鈥� joining a company of significant scale to create a business and a suite of products that can have an important global impact. We are excited to join Abel and the听Cision听team to supercharge our work and bring even more value to our customers.”听